Film Posters

Film posters are produced by the company who has made the film in order to promote the film and attract a large audience. To gain a mass audience the posters are placed specifically where the institution feel the majority of people in the area will be there target audience. An example of this is billboards in which a poster is displayed. Billboards are very useful in the sense that they target both pedestrians and drivers. Posters are much smaller and are usually located on primary and secondary roads, with some being placed in commuter hot spots such as train stations and bus shelters.

Posters are designed to catch a persons attention and to create a memorable impression very quickly. They are designed so that even once the potential customer has already passed the poster that they are still thinking about it. Posters are designed to portray the story of the film through an image and very little text. Poster should contain specific elements and details about the film. The title is almost always mentioned, this is to allow the audience to know what they are looking at. However the title isn't always shown, as in the poster for 'District 9' . Posters like this use a 'call to action', This is often a website adress which the audience can use to gain extra information about the upcomibng film. Techniques like this are not very common as they are very risky, however, it creates intrigue among the audience and can sometimes pay off.