Development Of Film Posters

Since cinema began posters have always been a good way to publicise your film. Some posters have become very iconic and many have been based around them. Posters often target specific audiences and always try to make use of colour, and in few examples not, to grab the audience's attention.

As technology has advanced it has allowed for a more techniques to be used within the poster to gain a larger audience. The most common application for film posters is photoshop. This allows images to be manipulated expertly and carefully to design immaculate images to promote their film. Advances have been made making film posters even more sophisticated, film posters are now in 3D and can be digital moving images. The use of technology while making posters has been crucial, many companies want to get ahead of the curve and be the first to produce a poster with the latest technology as it will create an immediate interest among potential audience members.